Cooper Flagg Breaks the Internet with Surprise New Balance Drop After Historic Duke Season
The buzz around Cooper Flagg reached a new level on Monday—and this time, it wasn’t because of anything he did on the hardwood. Following a sensational freshman year with the Duke Blue Devils, where he etched his name into the history books and emerged as the projected No. 1 overall pick in the 2025 NBA Draft, Flagg made a power move off the court that has fans and brands alike buzzing.
After leading Duke to a phenomenal 35-4 season and a Final Four run, Flagg stunned fans by announcing his collaboration with New Balance. The 17-year-old phenom reposted New Balance’s drop of a limited-edition apparel line called the “Flagg Day” Collection, featuring special edition t-shirts and crewnecks.
A Historic Season with Duke
Flagg’s freshman campaign at Duke was nothing short of historic. The 6-foot-9 forward led the Blue Devils in all five major statistical categories—points, rebounds, assists, steals, and blocks. His season averages? A dominant 19.2 points, 7.5 rebounds, 4.2 assists, 1.4 steals, and 1.4 blocks per game.
With Flagg as their engine, Duke powered their way to a 35-4 overall record, reaching the Final Four before falling to the Houston Cougars in a heartbreaking semifinal. Despite the loss, Flagg’s efforts earned him both the Naismith Player of the Year and the John R. Wooden Award, honors rarely seen for a freshman.
From Court Royalty to Streetwear Icon
Flagg’s Monday repost of New Balance’s official release sent social media into a frenzy. The drop, dubbed the “Flagg Day” collection, includes sleek graphic tees and cozy crewnecks meant to symbolize both “the dedication of the past and the promise of the future,” according to New Balance.
The pieces became instant conversation starters across the sports and fashion communities. And while the aesthetic had fans intrigued, the $74 price tag sparked a wave of mixed reactions online.
“KD, Wemby, and Flagg in Texas. Nature has healed,” one fan wrote, echoing the excitement around a new era of basketball elite.
“So tough but $74 is steeeeep,” another commented.
“THE MAINE EVENT,” one excited fan posted, referencing Flagg’s roots in Newport, Maine.
“74-dollar cotton t-shirt? They buggin’,” another user quipped.
Love it or hate it, Flagg’s entry into the fashion space proves his growing influence off the court. New Balance, already known for its strategic athlete partnerships, appears to have landed a future global star just before he enters the NBA spotlight.
Draft Night Awaits
With his NCAA chapter officially closed, Flagg now turns his attention to the 2025 NBA Draft, set for June 25 at 8 p.m. ET. Barring a seismic shift, he is expected to hear his name called first, capping off one of the most dominant one-and-done careers in recent memory.
From his unmatched on-court dominance at Duke to launching a headline-grabbing fashion collaboration before even declaring for the pros, Cooper Flagg is redefining what it means to be a modern basketball star.
He’s not just playing the game. He’s owning every lane.
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