The move to Bramley Moore Dock in time for the 2025-26 season will be – and it’s a word Everton fans have heard endless of late – transformative financially, yes.
But for at least another season, there will have to be quite some restraint as far as the Premier League’s dreaded Profit and Sustainability Rules (PSR) are concerned.
Infographic explaining the PSR (Profit and Sustainability Rules, formerly known as FFP) for Premier League, Championship and UEFA clubs
PSR infographic. Credit: Adam Williams, GRV Media
Now former owner Farhad Moshiri has said he expects the new stadium to generate £43.7m in matchday income alone, but that figure will be offset somewhat by the interest payments on the construction costs.
Dan Friedkin has, of course, renegotiated that debt via a syndicated loan organised by JPMorgan, which will reduce the strain on Everton significantly on a season-by-season basis.
But the legacy of the Moshiri era will cast a long shadow for some time yet, and it will take some TLC before commercial revenue is where is required for them to compete where they want on the pitch.
Chart showing Everton’s revenue over time and the breakdown between commercial, matchday and media income
We don’t have the full accounts for 2023-24 yet, though the Deloitte Football Money League suggests that the Toffees’ revenue will have climbed to £187m by the time they publish in the coming weeks.
For context, Spurs have tripled their matchday and commercial income since their last match at White Hart Lane.
Can Everton do the same? If new CEO Angus Kinnear can help deliver that, it would give David Moyes an extraordinary platform on which to build.
£25m-a-year naming rights and shirt sponsor deal on the cards? Football finance expert gives his view
Everton have been explicit about their search for a naming rights partner for Bramley Moore Dock, though specific details have been thin on the ground.
Qatar Airways once held talks with the club, but that was in the Moshiri era. JPMorgan have been tentatively linked. Again, however, that is far from confirmed.
This week, it emerged that Everton are holding out for less than £20m per year, potentially learning from the mistake Tottenham have made at their new, unbranded stadium.
Infographic explaining the value of naming rights in football, for stadiums, training grounds and more
Stadium naming rights infographic.
